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In 2017, the founders of Joe & Ponic saw a need for an online equestrian store in Australia, which needed to feature internationally renowned brands.

It wasn’t until late in 2018 when this idea become a reality and stock, hand-picked by the founders, from all over the world arrived from leading equestrian brands, such as CWD, Casa Borrell, Kentaur, House of Montar, Horseware and so many more, ready for you to shop and enjoy, at any time of the day.

Named after their two horses, both ‘Joe’ and ‘Ponic’ were FEI horses in their respective disciplines of dressage and show jumping, they’re the inspiration behind this new, exciting platform.

Both women are immersed in equestrian life. With their horse farms located in Victoria, they can pursue their riding and breeding objectives, and have their horses and riders wearing the best of the best.

Joe & Ponic brings together all of your equestrian must-haves to your go-to store for horse, rider, young rider and even your family canine friends. Here, you’ll find everything you need and more.

We have fabulous fashion, outstanding quality and exceptional products, which also features young, emerging and powerful equestrian brands who are joining Joe & Ponic.

You will love your new shopping destination, Joe & Ponic.